Dr. William D. Horton is considered one of the world’s leading experts on subconscious communication, hypnosis and high-performance training.  Over the past ten years, Dr. Horton received more awards in the field of hypnosis and neuro-linguistic psychology (NLP) than anyone else to date.  He is one of a limited number of non-police personnel to participate in the FBI Hostage Training in Quantico, Virginia.

Over the course of his career, Dr. Horton has hypnotized thousands of people and he has written extensively on the subject.  His books include:  “PRIMARY OBJECT”, a psychological thriller, and the best selling manual “SELLING YOURSELF TO OTHERS: THE NEW PSYCOLOGY OF SALES”.   

Dr. Horton is a veteran of the Army and the Navy and he has a doctorate in clinical psychology.  He is a martial arts expert and has a black belt in 3 styles of karate.